Royal Oak, Mich., March 12, 2020 – Howard & Howard, a Royal Oak, Mich.-based law firm, has announced the roll-out of a print ad and complementary social media campaign to create culture and brand awareness in Detroit, Chicago, Las Vegas, and Peoria, Ill., the firm’s four largest markets.
The campaign’s theme centers on print ads identifying the firm’s 11 Strongly Held Beliefs, featuring photos of many of its attorneys. The complementary social media pieces will be posted four times per month via LinkedIn, Twitter, and Facebook. Each is in some way related to the #StronglyHeldBeliefs and feature quotations from individual attorneys and staff members.
The ads, which began in February 2020, will be published over the course of the year in print outlets serving Howard & Howard’s four primary markets. They include Crain’s Detroit Business, Chicago Daily Law Bulletin, InterBusiness Issues (iBi—Peoria), and Nevada Business Magazine.
The campaign, which is Howard & Howard’s most recent coordinated, multi-state advertising and social media initiative, was developed in-house by the firm’s marketing and public relations staff.
About Howard & Howard
With a history spanning over 15 decades, Howard & Howard is a full-service law firm with a national and international practice, providing legal services to businesses and business owners. More than 160 attorneys practice out of offices in Michigan (Ann Arbor and Royal Oak), Illinois (Chicago and Peoria), Las Vegas, Nevada, and Los Angeles, California. For more information, please visit howardandhoward.com.