Mergers & Acquisitions Attorneys I FEBRUARY 14, 2023

Howard & Howard Attorneys Represents MeridianBet Group in Golden Matrix Group, Inc. Acquisition

Las Vegas, NV – February 14, 2023 – A team of attorneys from national law firm Howard & Howard Attorneys led by Mark Gardberg and supported by Kaila Patrick, Ali Fardoun, Rick Miettinen, and Bryan Clark, recently represented the business-to-consumer sports betting and gaming group, MeridianBet, in its acquisition by Golden Matrix Group, Inc. (GMGI), a Las Vegas-based developer, licensor, and global operator of online gaming and eCommerce platforms, systems, and gaming content. The cash and stock transaction are valued at approximately $300 million and is set to close in the first half of 2023. Both companies plan to operate under their respective brands after the deal is closed.

As a leader in multiple markets across Europe, Africa, and Latin America, MeridianBet offers a wide reach in the international gaming industry, lending GMGI access to growing B2C markets. Golden Matrix has been seeking strategic and sustainable growth opportunities, and with the MeridianBet acquisition, GMGI will increase their competitive edge in new markets and resources. The acquisition of MeridianBet is expected to bring substantial and steady growth to the combined entity, creating opportunity for continued development in new markets.

Overall, the sale makes for a combined group of profitable and cash positive companies with enhanced buying power, access to new global markets, and additional support of 600 third party casino brands and over 3.5 million registered consumers in the B2C facing businesses. The deal is projected to be in the top ten biggest M&A transactions in the gaming industry for 2023.

About Howard & Howard

With a history spanning over 150 years, Howard & Howard is a full-service law firm with a national and international practice, providing legal services to businesses and business owners. More than 125 attorneys practice out of offices in Las Vegas; Detroit, Michigan; Illinois (Chicago and Peoria); and Los Angeles, California. For more information, please visit      

About MeridianBet Group

Founded in 2001, the MeridianBet Group is a well-established online sports betting and gaming group, licensed and currently operating in more than 15 jurisdictions across Europe, Africa and South America. The MeridianBet Group’s successful business model utilizes proprietary technology and scalable systems, thus allowing it to operate in multiple countries and currencies and with an omni-channel approach to markets, including retail, desktop online and mobile. For more information, visit

About Golden Matrix

Golden Matrix, based in Las Vegas NV, is an established B2B and B2C company across multiple international markets. The B2B division of Golden Matrix develops and licenses proprietary gaming platforms for its extensive list of clients and its B2C division operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets.

Kady Volmering
PR and Communications Coordinator
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