icon on From Matt Kreutzer’s perspective, inflation and pricing pressure are not the root problem for many franchise systems. Rather, they are exposing underlying misalignments regarding the balance of responsibility between the franchisor and franchisee, making it critical for both sides to reassess expectations and strengthen communication.
Read his full article, featured in Franchising Magazine USA on page 60, here: https://bit.ly/4y8Ogj1.