icon on Dan Bliss's recent article for International Lawyers Network, "Can Trademarks Be Too Descriptive for Registration?" discusses descriptive trademarks, which describe qualities or functions of goods/services, and often face challenges in obtaining registration. The article delves into the implications of Section 2(e)(1) of the Trademark Act on these marks and explores how they can still achieve registration through distinctiveness or the Supplemental Register. Real-world examples illustrate the hurdles highly descriptive marks encounter in opposition proceedings.
Read the full article here: https://bit.ly/3GlLcK2.