Financial Institutions I OCTOBER 2, 2025

Strategic Roots in Peoria: Joe VanFleet and Howard & Howard's Commitment to Community Banking

While many midsize law firms chase growth in major financial centers like New York and Los Angeles, Howard & Howard has long recognized the strategic value of maintaining a strong presence in smaller markets. One example is its Peoria, Illinois office, led by veteran commercial litigator Joseph B. VanFleet. 

Peoria isn't just a dot on the map for Howard & Howard, it's a hub for serving Illinois' robust community banking sector. With over 300 banks, second only to Texas, Illinois offers a unique opportunity for firms like Howard & Howard to build deep, lasting relationships with financial institutions. As VanFleet explains, "As long as there are 300 banks in Illinois, we're going to continue to have an office in Peoria that services those clients."

The firm's connection to Peoria dates back to the late 1970's, when it followed its founding client, Commercial National Bank, as it expanded into the region. 

VanFleet emphasizes that Peoria's central location, "smack dab in the middle of the state," makes it ideal for serving a wide geographic area. More than just a strategic outpost, the Peoria office reflects Howard & Howard's commitment to long-term client relationships and its roots in banking law, dating back to its founding in 1871. 

This summary is based on the reporting by Thomas Spigolon in, "NYC, LA, and Bismarck? Some Firms Stick with Small Markets While Seeking Big-City Business" for Law.com.